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Traffic Conversion Articles (Page 13)RSS Feed 248 121: How to Improve Your Conversion Rates
Once you drive prospects to your site, you need to be able to convert them into customers. So here are some tips to help you increase your conversion rates.
122: How to Choose the Right Elements to Test
When testing your web pages, your job is to determine which factors you think are most critical when it comes to a buying decision with your visitors, so you need to pick elements that have the most influence in the conversion process. You could think of just enough elements to plug in to the test on your own, but you probably won't see a significant improvement if you do that.
123: Understanding the Value of the Taguchi Method of Testing
The most sophisticated level of testing is a multi-variate form of testing that utilizes the Taguchi Method. Marketers have learned that while an A/B test might create a 5-10% improvement, a Taguchi test could provide a 15-45% improvement. In some cases, Taguchi tests have doubled or tripled conversion rates.
124: How to Improve Your Conversion Rates with Multivariate Testing
With multivariate testing, you are able to isolate elements on your web page, determine which ones matter and which combination of elements work best together to improve your conversion rates.
125: Ten Tips for Testing Your Web Pages
The only way to know that you are using the right words and elements on your pages (like font style and background color) to convert the maximum amount of traffic is to test, test, test. By trying different options and tracking what gets the best response, you find out what works. To run effective tests, follow these ten tips.
126: How to Easliy Craft Headlines that Sell
Your headline exists for one purpose and one purpose only: get your prospect to read your copy. That's it. All you want your headline to do is grab attention and keep the reader reading.
127: Your Work At Home Based Business Opportunities Need Effective Conversion Rates
Before your work at home based business opportunities start to convert well, from 5 to 7 contacts are needed with every prospect. That is quite a big amount and gives a great role for the optin email list.
128: How to Conduct an A/B Split Test
Writing one sales letter and running with it-even if you think it is the most brilliant sales letter in the world-is unwise. Because that leaves you with no way of knowing what might convert better.
The only way to know that what you are doing is working is to test, test, test. You find out by trying different options and tracking what gets the best response.
129: Testimonial and Guarantee Secrets that Sell More
Regardless of the persuasion power of your copy, the reader knows that you are the one endorsing your own product. But if you're in the middle of reading an advertisement, then a friend calls up and tells you how great that the competitor's product is, which product would you be more likely to buy?
130: Order Form Secrets to Help You Sell More
When you get to the end of your sales letter, you might be tempted to think that the hard part is over, that the selling is done. But that's not the case considering the foundation of your entire letter is the form that comes at the end. If you just throw something together here, you'll lose the sale you've worked so hard to gain.
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