April 2007 - Tips To Increase Your E-Zine Readership

You can hold an ongoing prize drawing in your ezine with weekly or monthly prize drawings. For example, the drawings could be done from entrants who have sent in the correct answer to a question. The prizes should be something of interest or of value to your subscribers. Most people who enter will continually read each issue for the results. Thats Tip 1: Tip 2: 100% Original Content. Give your subscribers content they can't read anywhere else. A sizable portion of your ezine should have original information. People will usually read information they haven't read before. Tip 3: Was I Right? Give your subscribers a quiz or a series of trivia questions. Publish the correct answers in your following issue. The people who participate will want to see if they were right. This also creates interaction between you and your subscribers which will increase the popularity of your ezine through word of mouth. Tip 4: Read All About It! Supply news stories related to your ezine's topic. People want current and up-to-date news. If you can be their first source, they will become loyal readers. Tip 5: The Polls Are In! You can hold an interactive poll in your ezine. Ask subscribers a poll question. Have them e-mail their vote or opinion. People love to give their two cents worth. They would also like to read the results in your next issue. Tip 6: Become a Jester. Give your subscribers a little humor now and then. Don't be so serious; tell them a joke. If your subscribers associate your ezine with being happy, they will want to read every issue. Tip 7: The Information Freeway. People love to get free stuff. Tell readers where to get free stuff online or offline. It could be software, services, sample products, e-books etc. The freebies should be related to your e-zine's topic. Keep the freebies coming and your subscribers will keep reading! Tip 8: Mini-Yahoo. Tell your subscribers about Web sites related to your ezine's topic. The web sites should be interesting and helpful. Become your readers miniature Yahoo, and you know how many readers they get. Tip 9: In Our Next Issue. Get your subscribers excited about your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what's in store for them, they won't want to miss reading your next issue.

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