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How Breaking Even With Google AdWords Is Profitable Business
Most people online do not know how to "create traffic themselves".. they rely on partners, Joint Ventures and things like that. While this is fine "in theory" they do not know the real business of internet marketing... Which is essentially advertising + selling + backend. If you can get profitable ROI from an adwords campaign in practically any niche you are set for life.
So what does it take in order to make things happen with adwords? Well first of all you can't be seeing adwords as an expense, because it's an INVESTMENT not a "risk" or "expense"... When you start seeing it as an investment, like you are buying a house or something, your mindset will change.
Knowing how to make an adwords campaign profitable and return a positive ROI is a science all by itself. Many people investing money on adwords are millionaires and breaking even... crazy right? No! Once you are collecting leads and your business is established you will have the freedom to do whatever you choose and it's all profit from there on out.
So the truth is that you need to simply funnel your prospects from "browsers" to "clients" and not "customers" as most people do.. They act as affiliates and sell other people's stuff and build their business while they have absolultely no leverage themselves. I personally can't stand seeing this... (It's okay at first, but you should always move to bigger and better things!)
Once your list reaches around 10,000 people you'll be able to sell your list space, get ads in newsletters for profits and so much more. This is not the end of the road and you need a lot more established ideas before you'll be able to rake in anything substancial online.
You need uppsells, high paying backend strategies, high end products as well as your lead in products that usually are priced around $17-$97. You need to focus on this part more than the others. So, once a person has bought, they need to know about this stuff, alright?
A lead is a lead and you should get them on a list... If it's a tire kicker list, get them to buy by building a relationship with them. When they buy, thank them and recommend your $497 homestudy course that's 100% online and in download format. If they don't get it, that's fine, but try to enroll them in your $2999 coaching class instead...
Do you now see how that "1 click" in Google for $0.20 is worth thousands instead of a measly "break even $47 product"? GOOD thinking! So, what have we learned here? A backend strategy is worth pursuing so that you can literally LOSE MONEY upfront, but make it all back on the backend by upselling tons of stuff. You can even upsell them another persons mentoring on which you earn commissions, or you take them yourself, but to free time it's easier to refer them to other sites, so if you "worry about not having time to coach people" just refer them to someone who has and get paid for the referal.
This is exactly how the "gurus" are making millions online. They are practically breaking even with AdWords upfront and selling the **** out of people on the backend. It's insane to think they are making that much promoting $27 e-books! Their backend strategies are so strong (belive me I've seen them) and that's how it's done in this business. Do what they DO, not tell you to do!
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