3 Affiliate Shortcuts - Time Tested Ways To Pay Less And Raise Your Quality Score In PPC

When entering the lucrative world of PPC advertising, it's far too easy to lose the shirt off your back. This is always due to three things: 1. You are paying too much for your keywords The way to reduce your cost per clicks is to create a more relevant landing page with LOTS of content on it, which is relevant to the keywords you're bidding on. It really is that simple! If you're paying too much it's because either the keyword is way too broad (and therefore too competitively priced in the PPC market) or that Google doesn't think your page is relevant (useful) to that specific keyword. 2. You are paying for the wrong keywords Broad terms, terms that imply someone is doing their research etc...these are bad keyword to be spending money on. Instead, aim for keywords that are very specific (such as model numbers, product names) and also try to target keywords that imply that the person is on the verge of buying something. For example, "buy golf shoes", "download eBook", "software review". 3. You are not converting visitors into buyers This is a slightly more complex issue, but essentially involves a few key elements of time tested copywriting and direct response rules. These are: - simplicity Keep your webpages simple, easy to read & easy to understand. - relevant keywords Whatever keyword the visitor used to find your ad, (and ultimately your webpage) must be clearly visible on the webpage wherever possible. This will help the reader identify the page as relevant. - visible links Don't be afraid to promote and sell! You really need to get your affiliate links in people's line of vision. That's the whole point and that's what you've paid PPC costs to do! - focused promotion Stick to one promotion (one product) at a time, per page. Don't confuse the readers with lots of offers, because multiple choices lead to no choices at all in most cases. - easy on the eye colours Don't try and be the next Picasso, there's no need to impress readers with your "art". Just keep it simple and get them over to the affiliated website ASAP. - simple navigation If you've got a few pages to include, keep the titles "mystery free" and keep the navigation simple, so that at any point a reader can be just a few clicks from each page - hype free, 3rd person reviews Reviews are undoubtedly the most powerful way to convert visitors into buyers. This is because of many aspects, such as: 1. Firstly, the reader is in the buying stage. 2. Secondly, people react well to social proof (such as someone else giving their opinion) 3. Thirdly, it gives a soft presell of the product, without sounding biased or forcing the reader into one single action (they can always choose a different product in your review). If you follow these 3 guidelines I can assure you that you'll always be one step ahead of the competition when it comes to affiliate marketing.

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