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LeadJen provides lead generation services through a process proven to improve marketing campaign response rates, increase market share, and deliver well-qualified appointments to the sales team. LeadJen's innovation is evident through our execution leveraging the market knowledge and intellectual capital of our clients and delivering it effectively to achieve the highest possible results. LeadJen has provided us with a 8 to 1 return on our investment in their services.

Sales people often lack the support of a dedicated marketing team that is able to execute lead generation programs on their behalf. In fact, they may be obligated as a part of their role to develop and execute localized lead generation programs. And instead of calling it lead generation, sales people will probably call it prospecting. Even the very best lead generation program cannot compensate for poor teamwork and collaboration, but unfortunately we continue hear about it time and again. When it comes to lead generation, the dating analogy is nothing new.

Online marketing has become an important channel in today's marketplace, not to mention a necessary and cost effective way to service your new and existing customers. Online lead generation is one of the fastest growing areas of direct marketing, providing high quality, targeted sales leads for business-to-consumer sales organisations. Online lead generation is fundamentally different in that it's a double opt-in process with full disclosure: Consumers are presented with an opt-in box for a particular offer.

Conversion rates on leads that you receive often have a higher conversion successrate than cold contacts because the prospect is prequalified, before you ever receive the lead. These matched leads are then sent via email to the prospective providers with full contact information and purchasing requirements.

Sales people often lack the support of a dedicated marketing team that is able to execute lead generation programs on their behalf. Sales and marketing often believe they are working together but collaboration takes more than annual or even quarterly planning meetings. Sales teams can spend over 90% of their time contacting people who aren't ready to buy. Sales that require multiple sales calls (typically over a period of months) to close. Sales lead generation must come from a different source.

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