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Is A Money Back Guarantee Required When Selling Products?
Question:
Is A Money Back Guarantee Required When Selling Products?
It is often the merchant account that stipulates what type of guarantee you have to give, or any guidelines to do with that. Some require that the guarantee cannot be longer than 30 days, so you should definitely check with them.
That is the easiest and fastest way to find out the specific rules and regulations that the government has set, which your merchant account will have to follow, so they are the best place to check. Your merchant account will be following and staying up-to-date with the FCC rules and regulations because they are responsible for the money coming and going.
Check with your merchant account, but they are the ones that typically stipulate how long you can and cannot offer guarantee for.
Second question:
How often do you think people 'steal' your product by downloading it, then immediately asking for a refund?
With every industry, you will have people who always ask for refunds even when you know they have downloaded your product just hours before. One group that sometimes goes unnoticed is the group that buy your product, then proceed to give their download link, or login information to their family, friends and colleagues, so by the end you have at least ten people accessing one account. If you don't have a tracking system set up this is very hard to detect.
At the start of my business I didn't have a tracking system set up and even though I knew people were sharing my information I had no way of pinpointing exactly who it was and stopping them. Now I have a tracking system that allows me to see how many different IP addresses are accessing my information.
Products like, Product Padlock that Armand Morin created, gives you the ability to see who is downloading your products, where they are doing it from and how many times they have downloaded it. This allows you secure your digital products.
Using this tracking system if you notice five completely different IP addresses are downloading your products, that is a good indication that they are sharing the login info around. Product Padlock is a great resource to use to keep track of this information. As for a definite percentage or numbers of how often it happens, I don't have that information. No matter what product I sell though, it happens.
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