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Email Marketing: Whether It's Time For You To Begin And How Often You Should Engage Your Email Marketing System
The question of how often to email is somewhat trickier. Ultimately the question is going to be answered by what is optimal for your market. Some marketers send messages out every day!
Here are some ideas to help you answer that question.
Take a look at the competition. Figure out what they have done, especially the successful ones. Follow their example as the place to start.
Once you start getting subscribers, you can actually ask them how often they would like to receive messages from you. Beware of this phenomenon though: people don't always respond in the manner that they say they do. For example, people will tell you that they hate telemarketing, when those same people respond to that form of marketing.
Instead of trying to figure out why this happens, it is better to simply acknowledge that it happens and act accordingly.
So, in your own marketing, do not take anything for granted. Rather, test to determine what you should do.
Also remember the distinction between autoresponders and broadcast emails.
Autoresponder emails: decide how how often you will send out your autoresponder emails. You could decide to send them every day.
Broadcast emails: these will be written by you, or have them written. Therefore, give some thought to how often you can consistently produce them. More important than that, what will your readers expect and respond to?
With a little effort, you can arrive at the best frequency for your emails that are sent from your email marketing system.
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